I was brainstorming with my fellow MSIN7001 team mates discussing ideas for our coursework when we made up a term for where I’ve think the WWW is heading and where it’s been heading for a while now. The trick is to get in quick to establish first mover advantage.
What do airbnb, uship, and etsy all have in common? They’re all lifestyle moonlighting platforms to varying degrees.
‘lifestyle moonlighting’ (i haven’t come across an official name for it yet) – an idea based around opening up the market to the masses by handling the communication, security, payment, and promoting etc. to help people do business in a professional way. But I think the key thing is how much of a stretch it is behaviorally. For parkatmyhouse.com you just list up your extra parking spaces and forget about it until you get an email with someone interested.
That was my two cent of the day anyway (“two cent” is that where “coining” comes from??)
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